A business-savvy data professional who answers business questions by finding, cleaning, transforming, visualizing, and analyzing data. These include finance analysts, sales analysts, and other functional analysts.
Added Perspectives
What the experts say.
Data analysts are true data professionals. They build ad hoc analyses and connect to new data sources. At the same time, this group has the largest range in technical ability. Some may write SQL queries to retrieve data while others require a no-code environment. In either case, they are comfortable sorting through data sets to find what they need and can build reports or dashboards from scratch.
Similarly, Data Analysts most often (80% of the time) access a business view, but occasionally (20% of the time) pull data from also subject-oriented tables in a data hub (i.e. data lake, data warehouse, data fabric). Data Analysts use the flattened subject-oriented data to craft custom data sets for analysis purposes. To create data pipelines and analytic models, Data Scientists will query a data hub most of the time (80%), but when necessary, they will extract raw data from a staging area. Both Data Analysts and Data Scientists use a triumvirate of self-service analytic tools: a data catalog to find data, a data prep tool to combine data, and a visualization tool to analyze and share data.
Data Analyst. The proverbial spreadsheet jockey with a master’s degree in business administration; works in finance, marketing, sales, and operations to answer ad hoc questions, manage pricing, build KPIs and performance metrics; develops plans and options.
Relevant Content
Keep reading.
E-book
How to Succeed with Self-Service Analytics: Balancing Empowerment and Governance
Mar 23, 2020 - This report describes why self-service analytics seems so easy in theory but is challenging in practice, and how to do it right.
Blog
Self-Service Triumvirate: The New Data Analyst Workbench
Oct 03, 2018 - A data analyst workbench that integrates data catalog, data preparation, and data analysis functionality is inevitable.
Report
A Reference Architecture for Self-Service Analytics
Sep 01, 2016 - To succeed with self-service analytics, organizations need a reference architecture that maps business users, technology, and developers to an...
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