How to Maximize Content for Lead Generation, Part 2

Aug 03, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

Part 2 of this series explains Prioritizing Content Development for the Buyers Journey. This installment outlines the actual journey we want to take the Buyer Personas on and criteria for prioritizing content development.

Part II: One Size Does Not Fit All: Customizing Self-Service Analytics For Business Users

Aug 02, 2016 by Wayne Eckerson in Data Strategy Insider

ABSTRACT:

Many BI leaders don’t recognize that there is no single formula to self-service success. In fact, self-service is different for every business user. That makes it imperative for BI leaders to create analytic and data environments that are tailored to every individual in an organization. This...

How to Maximize Content for Lead Generation, Part 1

Aug 01, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

This 3-part series on How to Maximize Content for Lead Generation outlines best practices for developing content for Buyer Personas on a Buyers Journey. Part 1 addresses Defining Buyer Personas for Content Development. It dives deeper into the questions and goals an organization should ask itself...

Making Integration Pervasive: The Rise of Cloud Integration Platforms

Jul 27, 2016 by Julie Hunt in Knocking Down Silos

ABSTRACT:

As more applications and data sources move to the cloud, data and application integration vendors are following suit. With improved security for moving data between cloud apps and from on premises to the cloud and back, cloud-based integration solutions have evolved significantly during the past...

Transforming a Data Warehouse: How and Why

Jul 22, 2016 by Laura Madsen in Data Driven Healthcare

ABSTRACT:

Laura Madsen, manager of enterprise analytics at Children’s Minnesota, kicks off a series of articles that describe her organization’s journey to transform its business intelligence (BI) environment to better meet business and patient needs. In this article, Madsen identifies the reasons that...