A Guide to Data Monetization
The Art of Generating Value with Data
For many data leaders, data monetization involves selling a data product to a third party or creating a customer dashboard sold as part of a service. In these scenarios, data generates top-line revenue and moves data operations from a back office to a front office activity. Few companies today make money from data but most use data to generate insights, streamline processes, and troubleshoot issues. There is business value in this type of back-office operation, but it's hard to quantify and even harder to materialize in a profit-loss report. Nonetheless, some data experts consider this data monetization.
