A Guide to Monetizing Data: How to Create Intelligent Applications and Products

During the past five years, business executives have begun to see data as manna from heaven. Their organizations are awash with it. Thanks to the incessant drumbeat of big data evangelists, executives now see this plentiful resource as raw material for new products and services. Despite the promise, monetizing data is not easy. Data is notoriously slippery. This report describes three approaches to monetizing data and how to guide a successful data monetization effort.

Readers will learn:

Three ways to optimize processes and lower costs using data analytics
How to enrich existing products with data and analytics
How to syndicate data and create analytic solutions
The team required to deliver a data product
Critical success factors to monetize data

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