Data Integration by the Hour

Aug 21, 2016 by Henry H. Eckerson in Industry News and Analysis

ABSTRACT:

Flexing its newfound freedom as a private company, Informatica recently announced hourly pricing for the first time. Although Informatica has historically sold on-premises software for six figures and higher, it expects the new offerings will generate significant revenue. Informatica also expects...

Part III - Self-Service Workflows: Curate, Create, Consume

Aug 19, 2016 by Wayne Eckerson in Data Strategy Insider

ABSTRACT:

Contrary to what many vendors proselytize, the goal of BI is to minimize the need for self-service, not maximize its use.

Data Vault Modeling Increase Data Warehouse Agility

Aug 14, 2016 by Julian Ereth in Cutting-Edge Analytics

ABSTRACT:

Data Vault is a data modeling method that originally was developed to provide a flexible way to store historical data coming from various sources. Although adoption of Data Vault has not gone mainstream, it is gaining prominence as more data warehousing teams face pressure to increase their...

Big Data and The Emergence of The Chief Data Officer

Aug 10, 2016 by Randy Bean in Big Data Analytics

ABSTRACT:

In his new book, Only Humans Need Apply: Winners and Losers in the Age of Smart Machines, Tom Davenport identifies Four Eras of Information, dating from 1975. Confirming the speed with which these eras are progressing, Davenport notes that the third and fourth Eras of Information have been...

How to Maximize Content for Lead Generation, Part 3

Aug 05, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

Part 3 of this series is about Asking Better Questions at Gated Content. Many organizations haven’t investigated the best ways to maximize this stage of the lead generation process. This final chapter of the series details how to use forms at gated content to get a higher volume, of higher...