How to Maximize Content for Lead Generation, Part 1

Aug 01, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

This 3-part series on How to Maximize Content for Lead Generation outlines best practices for developing content for Buyer Personas on a Buyers Journey. Part 1 addresses Defining Buyer Personas for Content Development. It dives deeper into the questions and goals an organization should ask itself...

Making Integration Pervasive: The Rise of Cloud Integration Platforms

Jul 27, 2016 by Julie Hunt in Knocking Down Silos

ABSTRACT:

As more applications and data sources move to the cloud, data and application integration vendors are following suit. With improved security for moving data between cloud apps and from on premises to the cloud and back, cloud-based integration solutions have evolved significantly during the past...

Transforming a Data Warehouse: How and Why

Jul 22, 2016 by Laura Madsen in Data Driven Healthcare

ABSTRACT:

Laura Madsen, manager of enterprise analytics at Children’s Minnesota, kicks off a series of articles that describe her organization’s journey to transform its business intelligence (BI) environment to better meet business and patient needs. In this article, Madsen identifies the reasons that...

Automating Data Preparation in a Digitalized World, Part 4

Jul 17, 2016 by Barry Devlin in Information Architecture

ABSTRACT:

In an era of ever increasing volumes of ever dirtier data, the old concepts of data warehouses and ETL must be extended far beyond their current meanings. Both are key components of data preparation as discussed in part 1. Data warehouse automation (DWA) was explored in part 2 and ETL in part 3....

Data Monetization Networks: The Real Value of Multi-Tenant Business Intelligence

Jul 11, 2016 by Wayne Eckerson in Data Strategy Insider

ABSTRACT:

In this report, long-time business intelligence (Bl) expert, Wayne Eckerson, argues that the biggest benefit of multi-tenant cloud Bl solutions is their ability to cascade virtual Bl deployments to internal and external networks of organizations and users. Internally, these data monetization...