Data Vault Modeling Increase Data Warehouse Agility

Aug 14, 2016 by Julian Ereth in Cutting-Edge Analytics

ABSTRACT:

Data Vault is a data modeling method that originally was developed to provide a flexible way to store historical data coming from various sources. Although adoption of Data Vault has not gone mainstream, it is gaining prominence as more data warehousing teams face pressure to increase their...

Big Data and The Emergence of The Chief Data Officer

Aug 10, 2016 by Randy Bean in Big Data Analytics

ABSTRACT:

In his new book, Only Humans Need Apply: Winners and Losers in the Age of Smart Machines, Tom Davenport identifies Four Eras of Information, dating from 1975. Confirming the speed with which these eras are progressing, Davenport notes that the third and fourth Eras of Information have been...

How to Maximize Content for Lead Generation, Part 3

Aug 05, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

Part 3 of this series is about Asking Better Questions at Gated Content. Many organizations haven’t investigated the best ways to maximize this stage of the lead generation process. This final chapter of the series details how to use forms at gated content to get a higher volume, of higher...

How to Maximize Content for Lead Generation, Part 2

Aug 03, 2016 by Brad Morrison in Content Marketing & Marketing Automation

ABSTRACT:

Part 2 of this series explains Prioritizing Content Development for the Buyers Journey. This installment outlines the actual journey we want to take the Buyer Personas on and criteria for prioritizing content development.

Part II: One Size Does Not Fit All: Customizing Self-Service Analytics For Business Users

Aug 02, 2016 by Wayne Eckerson in Data Strategy Insider

ABSTRACT:

Many BI leaders don’t recognize that there is no single formula to self-service success. In fact, self-service is different for every business user. That makes it imperative for BI leaders to create analytic and data environments that are tailored to every individual in an organization. This...