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A customer 360 data program can help by providing consistent views of customers—who they are, and what, why, and how they buy. It helps marketers and other business owners make sense of needs, influences, and behavior so they can generate insights, take action, and create opportunities.

This webinar assesses the evolving role of three architectural elements—the data warehouse, customer data platform, and cloud connectors—that together support a modern C360 data program. It tracks their evolving roles in these programs, with digital advertising as a case study, and recommends guiding principles to ensure all these elements interoperate to support successful customer engagement and analytics.

Sponsor: Lytics

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Managing data is complex. There are many dimensions of data that organizations need to manage to deliver business value at scale: quality, privacy, security, metadata, access, discovery, lineage, sharing, architecture, models, ML/AI, and so on. For each dimension, organizations need to establish policies, standards, and processes for governing data.

This webinar will examine the rationale and reality of this convergence and provide viewers with a real-life example of a converged data management and governance platform. By the end of the webinar, viewers will understand the value of a converged platform versus purchasing multiple tools to perform the same work.

Sponsor: Informatica

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Joe Hilleary, Senior Analyst at Eckerson Group, returns with Dan DeMers, CEO and Co-Founder of Cinchy, to explore the ins and outs of dataware, a new approach to data architecture. Hilleary will present a theoretical overview of dataware and its essential elements while DeMers will provide insights from his experience building a dataware platform. Together, they will deliver a comprehensive overview of this emerging technology—both what it is and what it’s good for.

Sponsor: Cinchy

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Data governance technology is converging. In the past, organizations purchased data governance functionality from different vendors. Today, organizations can obtain all the data governance capabilities they need from a single vendor.

There is now a race among vendors to offer comprehensive support for all data governance capabilities on a single platform. Emerging data governance platforms promise to support all data governance functions, from data catalogs and business glossaries to policy catalogs, workflow management, and data governance reporting.

In some cases, data governance platforms focus exclusively on data governance activities; in others, they merge data governance with data management and analytics functionality. In either case, the data governance platform sends policies, guidelines, standards, and tags to data management and analytics software and receive metadata in turn to support governance activity.

Solution sponsors: Zaloni, Atlan, Informatica, OneTrust, InfoVia, Ataccama, BigID

Media sponsors: TechTarget, TDAN, Tabor Communications, DAMA International, BARC, Bloor Group

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In the fight to design our data environments, is there really only one best way?

Join Joe Hilleary, Senior Analyst at Eckerson Group, and Dan DeMers, CEO and Co-Founder of Cinchy, as they demystify the world of data architecture. In this session, Hilleary and DeMers will explore the evolution of modern data architectures, contrasting a variety of contemporary approaches. Beginning with the data warehouse, they will trace how these architectures have diverged from one another over time, providing context for new and emerging architectures such as the data fabric and dataware.

Sponsor: Cinchy