Watch the Webinar

A customer 360 data program can help by providing consistent views of customers—who they are, and what, why, and how they buy. It helps marketers and other business owners make sense of needs, influences, and behavior so they can generate insights, take action, and create opportunities.

This webinar assesses the evolving role of three architectural elements—the data warehouse, customer data platform, and cloud connectors—that together support a modern C360 data program. It tracks their evolving roles in these programs, with digital advertising as a case study, and recommends guiding principles to ensure all these elements interoperate to support successful customer engagement and analytics.

Sponsor: Lytics