The Customer 360 Data Program: Use Cases, Architecture, and Guiding Principles

May 11, 2022 by Kevin Petrie in Decoding Data Software

ABSTRACT:

Enterprises struggle to understand and engage customers in the slippery digital world of the 2020s. A customer 360 (C360) data program can help by providing consistent views of who customers are and what, why, and how they buy. This supports campaigns that span marketing, advertising, sales, and...

Testing Capabilities and Tools for Data Engineers – Part 1

May 10, 2022 by Guest Author and Wayne Yaddow in Guest Blogs

ABSTRACT:

This article describes how a data quality management framework helps data engineers create reliable data pipelines, data stores, and data lakes.

The Yin and Yang of Data Architecture

May 09, 2022 by Dave Wells in Data Management

ABSTRACT:

Most data architecture discussions are heavily biased toward managing data for analytics. Well designed data architecture must give equal attention to managing operational data.

Impact of the War in Ukraine on Data Teams

May 09, 2022 by Wayne Eckerson in Secrets of Data & Analytics Leaders

ABSTRACT:

Wayne Eckerson interviews two software executives today who share how the war has affected their companies and how they are adapting to the evolving situation. 

The Rightful Role of Data Observability within DataOps

May 09, 2022 by Kevin Petrie in Decoding Data Software

ABSTRACT:

Enterprises should adopt data observability as the monitoring foundation for a smarter version of DataOps, rather than a standalone initiative.