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There is a saying, "If you don't know where you're going, any road will get you there." Many data teams work tactically, heads down, responding endlessly to requests, without a plan how to harness data to support the organization's direction and goals. Eventually, the team implodes, burned out from too many long work days and constant carping by unhappy data consumers.

Every data team needs a living, breathing data strategy. It is a communications vehicle that shows executives what they'll get for their investments in data; it tells department heads and staff the data services they'll receive and when; and it aligns the data team, giving them direction and purpose.

This webinar brings together industry experts and data leaders to discuss the what, why, and how of data strategies. This discussion is guaranteed to help your organization get more value from its data.

You Will Learn:

● What is a data strategy and its core components

● Why is a data strategy needed and how do you keep it up to date?

● How to sell a data strategy to executives

● How top data leaders create effective data strategies.

● Sample frameworks from effective data strategies.

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This webinar gives data and business leaders a headstart in learning how to transform their data and analytics programs into product organizations. It will describe the roles, processes, and technologies required to become a product-driven organization and provide checklists and frameworks to simplify the transformation. Besides our experts at Eckerson Group, the webinar features Henrik Strandberg, a data leader who built a data products organization and Anthony Cosgrove whose software company offers a data product platform for publishing, consuming, and sharing data products.

This conversational webinar is divided into three sections and is based on content in our “Guide to Data Products” webpage.

● Understand. Learn what defines a data product and what a data product is not. Understand the benefits and challenges of implementing data products and industry trends.

● Plan. Step through a readiness checklist and maturity model that explain what it takes to launch and grow a data product organization. And learn how to evaluate and select best-in-class data marketplace platforms

● Implement. Learn about a data product playbook that steps your team through the process of creating a data product organization and implementing a data marketplace platform.

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An important feature we highlight of Modern Data Architectures for Analytics is the concept of data zones, areas of data storage that satisfy diverse types of data consumption. 

A deeper dive into these zones explains their purpose, when they’re needed, why they make data management simpler, and why the consumers of our data love them. 

You Will Learn:

• The three zones everyone needs

• Zones for governance and quality control

• Data sharing and exchange capabilities

• Integration and real-time data

• Sandboxes and discovery

Consultant: Carlos Bossy, Senior Consultant, Eckerson Group  

About the What Works Series:   

The What Works Series provides data and analytics leaders practical advice about how to succeed in key areas: data strategy, data architecture, data governance, data literacy, self-service analytics, and emerging technology approaches. These interactive sessions are delivered by Eckerson Group consultants who collectively have 200+ years of data & analytics experience. The sessions are unsponsored, enabling our experts to offer the unvarnished truth about trends, tools, and technology unfiltered by software vendors.

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Those who are embarking on a data strategy will be interested in attending part 2 of data literacy. Wayne and Josh will take a deeper dive into data literacy best practices once your process is in motion. Companies often take a reactive approach to data literacy that drags out the time-to-value of your data strategy investments.

You Will Learn: 

• How to tailor your approach to data literacy

• The Data Strategy dependency

• How Data Literacy can integrate into your Data Governance program

• How to select personas and use them to build the case for Data Literacy

• How to select participants and plan for their journey

Consultant: Josh Reid, Senior Consultant, Eckerson Group 

About the What Works Series:  

The What Works Series provides data and analytics leaders practical advice about how to succeed in key areas: data strategy, data architecture, data governance, data literacy, self-service analytics, and emerging technology approaches. These interactive sessions are delivered by Eckerson Group consultants who collectively have 200+ years of data & analytics experience. The sessions are unsponsored, enabling our experts to offer the unvarnished truth about trends, tools, and technology unfiltered by software vendors.

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All companies want to be data-driven and leverage their analytics into better decision-making and action to improve business performance. Companies build many dashboards, but the business still struggles to understand their performance and take action to improve performance. Rich and Wayne will discuss how companies can turn analysis and insight into action by utilizing various approaches to root cause analysis.

You Will Learn: 

• Why is it important to understand the root cause

• How the Balanced Scorecard approach created by Drs.

• Kaplan and Norton can assist you in understanding the root cause as well as a framework to decompose root cause

• Other approaches to root cause analysis and how it can benefit the business

• A case study to demonstrate the effective utilization of root cause analysis

Consultant: Rich Fox, Senior Consultant, Eckerson Group 

About the What Works Series:  

The What Works Series provides data and analytics leaders practical advice about how to succeed in key areas: data strategy, data architecture, data governance, data literacy, self-service analytics, and emerging technology approaches. These interactive sessions are delivered by Eckerson Group consultants who collectively have 200+ years of data & analytics experience. The sessions are unsponsored, enabling our experts to offer the unvarnished truth about trends, tools, and technology unfiltered by software vendors.