Lawson Abinanti
Positioning That Matters
The goal of this blog is to help readers understand the importance of positioning, the best practices, and how to avoid common mistakes.
Blog - Positioning That Matters
Independent Study: BI Vendor Messaging Shows Lack of Differentiation
ABSTRACT: An annual assessment of the positioning strategies of the leading 21 BI vendors finds a lack of differentiation that makes it difficult for buyers to...
Lawson Abinanti
June 12, 2023
Blog - Positioning That Matters
How 21 BI Vendors Position Their Products (Poorly)
Mar 16, 2022 Lawson Abinanti evaluates the market positioning of 21 leading BI vendors and finds most fail to sufficiently differentiate their products or offer...
Lawson Abinanti
March 16, 2022
Blog - Positioning That Matters
BI Marketing: How BI Vendors Carve Out Unique Positions (or Not!)
Dec 09, 2020 The sixth annual assessment of BI market positions reveals that many BI vendors don’t make it easy for customers to decide which software to buy.
Lawson Abinanti
December 09, 2020
Blog - Positioning That Matters
Why Your Message Strategy is So Important
Mar 17, 2016 A solid message strategy makes it easier to deliver the same message across all marketing efforts, which is the key to claiming a position. This blog...
Lawson Abinanti
March 17, 2016
Blog - Positioning That Matters
What is Positioning and Why is it Important?
Jan 22, 2016 In this article, Lawson Abinati lays out core principles for market positioning that apply across all industries, as well as to Business Intelligence...
Lawson Abinanti
January 22, 2016
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