Unified data and analytic platforms (UDAP) are the culmination of a multi-decade trend toward functional convergence. UDAP products provide a comprehensive and wholly integrated data and analytics experience that accelerates insights, user adoption, and return on investment. For companies afflicted with proliferating data silos and analytical tools, UDAP products are welcome relief.

Recommendations:

• Take a briefing with a few UDAP vendors to understand their value proposition.
• Attend a UDAP vendor’s user conference or seek customer references to hear their experiences first hand.
• Identify a use case where your company might benefit in full or in part from a UDAP. This might be a greenfield environment, a department that needs a quick ROI but has limited IT resources, or a business unit afflicted with data silos or competing analytical tools.
• Prototype a UDAP to determine its ease of use, speed of deployment, scalability, and cost profile.

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