In 2017, Microsoft shipped a revamped version of Power BI Embedded that enables developers to embed Power BI content into web applications. Unique among embedded analytics products, Power BIEmbedded is a platform-as-a-service (PaaS) that administrators can start, stop, and pause on demand. Priced by the hour, Power BI Embedded offers the same functionality and REST APIs as Power BI service on Azure, making it easy for organizations and independent software vendors (ISVs) to deliver all the benefits of Power BI inside other applications.

In an information economy, data is king. This is one reason organizations are racing to embed reports, dashboards, and self-service capabilities into new cloud applications and customer portals. Enterprises and ISVs alike are choosing to outsource the delivery of reports, dashboards, and self-service capabilities to analytics specialists. 

These trends have created a vibrant market for embedded analytics products that can be customized to mimic the look, feel, and functionality of host applications. The market for embedded analytics is expected to reach $51.78 billion by 2022, growing at a 14.1% compound annual rate, according to market research from Markets and Markets.