GDPR (General Data Protection Regulation) is a sweeping privacy law that grants individuals new data rights for consent, personal privacy, data ownership, and model explanation. Although it officially applies only to individuals in the EU, the law has global implications and a far-reaching impact on business intelligence (BI) and data science (DS) practices.

Smart companies are not only complying with GDPR but are also leveraging GDPR to develop new best practices and build market advantage. Best practices for BI and DS include managing individual consent, systemically and proactively preserving privacy, and interpreting the meaning of decisions from opaque predictive models. These result in business advantages such as reduced risk, a 360-degree customer view, improved customer and employee trust, faster delivery of reports and models, and access to richer data for analytics.

This report outlines the challenges faced by these successful companies, their best practices for BI and DS under GDPR, and the business advantages that result.

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