Data Sharing & Marketplaces: Trends and Tools

Data sharing is a hallmark of modern, data-driven organizations. Companies need data from both internal and external sources to fuel data science projects, manage real-time supply chains, and enrich customer data, among other things. But finding, consuming, and sharing high-quality data and integrating it with analytical systems is challenging. Fortunately, there is new technology that makes this process infinitely easier. In fact, it promises to make it easier to enrich existing data with third party data and transform traditional data consumers into data suppliers who monetize their aggregated, anonymized data assets.

This new technology enables a wide range of data sharing models. For example, a large enterprise can stand up a data exchange to retrieve data from its network of suppliers; an industry consortium uses it to capture information from members that it distills into industry reports; an organization launches an internal data marketplace that makes it easy for business users to find and request access to data; an advertising platform can create data clean room so brands can compare and enrich their first party data; and a cloud provider can create a global, public data marketplace where data suppliers and consumers can share, buy, and sell data.

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